Innovation grounded in consumer insights

Every business needs to innovate, if you donТt believe it just look over your shoulder. For innovation to be successful, it needs to create real value for customersЧvalue that resides in customersТ experience of your product, service or brand.

Over the past 60 years, weТve helped companies stay ahead and grow through customer-centered innovation.

Cheskin's innovation process

Our innovation process flows from the identification of an opportunity, through the creation and expression of an integrated experience, generally following the five phases described below. However no two clients face exactly the same challenge, and your unique objectives will determine whether all of these steps are necessary or what form they may take.
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We work together with you to arrive at an innovation solution that is viable and fits with your strategy. Our approach is transparent and collaborative and thatТs the power and the joy of working with us.

We EnvisionЕ
Е a clear roadmap. During this phase, a focused innovation strategy builds consensus and momentum within the culture and creates a vision for success.
We Explore & IdentifyЕ
Е targets worth pursuing. Here, opportunities most likely to succeed are aligned with strategy and grounded in consumer needs and business realities.
We CreateЕ
аЕdifferentiated concepts that customers love. During this process, product and service concepts are grounded in consumer insights to deliver on the experiences customer consider most valuable.
We InspireЕ
Е a call to action. At this stage, business case development and business model creation provide the compelling story and go-to-market approach that speaks to key decision makers.
We ExpressЕ
Е design implementation. During this phase, design briefs and concepts ensure compelling design executions that are aligned with customer desire and business intent.

Our approach

Our approach weaves together research and consulting that:

Explains the insight gained from business analysis of the market structure, competition, and market trends.
Illustrates a story of the market, using design thinking and knowledge visualization.
Maximizes indirect methods of inquiry to identify a complete set of unmet consumer needs or benefits in demand
Uncovers the core meaningful experiences which the customer seeks
Develops design principles based on the benefits in demand