8 August 2008
How Marketing Can Offset Shifts in Economic Trends
[click icon to download. 11.52 minutes. 11.4MB]
Hyatt properties are maintaining steady growth via foreign business, despite the economic woes here in the US. Tim Burger shares his insights with Cheskin's Miguel Gomez Winebrenner on how to capitalize on opportunities and diversify to maintain at least a zero sum in challenging economic times. His marketing efforts in Japan, Europe and Canada have shown great results, and this has been especially true for Hyatt’s Hawaii properties.