11 August 2008
[click icon to download. 19.50 minutes. 18.1MB]
In this Fresh Perspectives podcast, Scott Erickson, Microsoft's Senior Director of Product Management for Zune, speaks with Cheskin's EVP Lee Shupp about Microsoft's digital entertainment strategy with Zune, and what it's like to compete against as established competitor in a new category.
8 August 2008
[click icon to download. 11.52 minutes. 11.4MB]
Hyatt properties are maintaining steady growth via foreign business, despite the economic woes here in the US. Tim Burger shares his insights with Cheskin's Miguel Gomez Winebrenner on how to capitalize on opportunities and diversify to maintain at least a zero sum in challenging economic times. His marketing efforts in Japan, Europe and Canada have shown great results, and this has been especially true for Hyatt’s Hawaii properties.
13 May 2008
[click icon to download. 16:53 minutes. 15.4MB]
Recently, Cheskin hosted a forum of senior leaders from Added Value offices around the world in order for us to better understand each others’ experience, points of view, and the unique challenges that our global and local clients are encountering as they develop and evolve their products, services, and brands.
In this podcast Cheskin CEO Darrel Rhea sits down with Jonathan Hall, CEO of Added Value France, and Ben Wood, Director at Added Value France, to discuss their perspectives on client best practices in product, brand and service innovation.
7 April 2008
[Click icon to download. 27:30m. 25MB. MP3 will take a few minutes]
The Inverted Triangle Dilemma is a discussion about what is considered persuasive argumentation in both the mainstream North American and Latin American cultures.
In this expert panel podcast you will hear about how to improve business communications between the U.S. and Latin America, and how this knowledge can also be used to more effectively market to Hispanic consumers in the US.
7 April 2008
[click icon to download. 14:12 minutes. 13MB]
Emerging markets represent the world’s fastest growing economies. While historically underdeveloped in comparison to the West, these countries are now at the forefront when it comes to investment and growth. Technology is a key area of growth in these economies. At the company's annual shareholder meeting, Steve Ballmer said Microsoft's sales in "BRIC" countries -- Brazil, Russia, India and China -- will grow to almost $3 billion in fiscal 2008 ending in June from about $1 billion three years ago.
In this podcast Cheskin Emerging Markets Practice leader LiAnne Yu speaks with Microsoft User Experience Researcher Masuma Walji about Microsoft’s approach towards developing products and services for Emerging Markets
© 2008 Cheskin Added Value